It was crazy last week – both in our corporate offices and at the warehouse. Halloween is one of our busiest seasons and just as our need for warehouse space has increased, our demand for our amazingly sexy Witch Hat has increased too. In fact the popularity of our hats blew us away. It was utter chaos trying to get more in production in time for Halloween deliveries… in the middle of moving our entire warehouse to a new and larger facility. (Almost twice the size!) We had to figure out how to keep shipping orders during the transition – and keep up the witch hat production to meet the demand. As of yesterday we are happy to report the move is complete and we did it with no down time. We had a few back orders but are pretty much caught up now. Hats off to the warehouse team who have been working 7 days a week to complete this daunting task.

As for the witch hats, we had no idea how popular they would be. This year we wanted to give people the option of creating their own costumes using pretty lingerie they could wear the rest of the year. We know the economy is shaky but people still want and need to have fun. We want to make sure we are giving them value. With lingerie as a foundation, customers can add accessories, hats, wands, boots, riding crops, tiaras, gloves, gauntlets, etc. to create spooky, sexy or innocent personas. Whatever their inner Divas desire! Continue Reading