Signature Witch Hat Frenzy!

It was crazy last week – both in our corporate offices and at the warehouse. Halloween is one of our busiest seasons and just as our need for warehouse space has increased, our demand for our amazingly sexy Witch Hat has increased too. In fact the popularity of our hats blew us away. It was utter chaos trying to get more in production in time for Halloween deliveries… in the middle of moving our entire warehouse to a new and larger facility. (Almost twice the size!) We had to figure out how to keep shipping orders during the transition – and keep up the witch hat production to meet the demand. As of yesterday we are happy to report the move is complete and we did it with no down time. We had a few back orders but are pretty much caught up now. Hats off to the warehouse team who have been working 7 days a week to complete this daunting task.

As for the witch hats, we had no idea how popular they would be. This year we wanted to give people the option of creating their own costumes using pretty lingerie they could wear the rest of the year. We know the economy is shaky but people still want and need to have fun. We want to make sure we are giving them value. With lingerie as a foundation, customers can add accessories, hats, wands, boots, riding crops, tiaras, gloves, gauntlets, etc. to create spooky, sexy or innocent personas. Whatever their inner Divas desire!

During our Halloween preview we were inspired to design our own Signature Witch Hat to feature in the Fall Photo Shoot. We wanted something sexy for Halloween, but it had to be elegant, sophisticated and individual as well. This hat was the perfect solution. It could be mixed and matched with anything black – from a long nightgown with under wire cups and a side slit, to a cleavage-enhancing corset worn with leggings, a petticoat or even a pair of black jeans. The hats were all made the same way, but designed to be worn with a personal touch – they can be shaped, wrapped, scrunched, tucked and played with. The tulle is a wonderful medium to create a unique look…from the long black train and shiny satin ribbon down the back, to a beautiful cloud of black tulle spun around the head making the look stylish and mysterious at the same time.

As fate would have it, the hat turned out to be one of our best selling styles. Only we hadn’t manufactured nearly enough. We should have known this due to the success of our other designs, but I guess we’ve been a little busy lately

Our planner came in frantically Tuesday morning asking when the next shipment would be arriving. When we told her there wasn’t another shipment she looked panic stricken. It was at that moment that we had to drop everything, gather the troops, and expedite fabric and supplies to the factory and beg them to get more hats into production on such short notice. When H&C customers want something, we stop everything we’re doing and get to work! We had wardrobe assistants, graphic designers and even Rebecca, the CEO, and her fiancé, Dennis, sourcing hat supplies and delivering them personally to the factory.

It’s about 9:00 PM now, the hats are in production and more than half have already shipped to the warehouse. They still have to be received, but that should only take a day or two at the most. We will make sure everyone who wants one can order it in time for Halloween and for you late shoppers, we have a variety of shipping options!

Order by 12 PM CST on Friday, October 24 (FedEx Ground)
Order by 12 PM CST on Monday, October 27 (FedEx 2nd Day)
Order by 12 PM CST on Wednesday. October 29 (FedEx Overnight)

We want to hear from customers who received the hat. What did you wear it with? How did you wear it? What were the reactions? Were you the hit of the party?